Do you have a YouTube channel? And that too with a good number of video content? Trust me having quantity doesn’t help, unless you monitor and start promoting them. The marketing and promotion make sure the content reaches your target audience and you gain views sooner and faster. The publicity and promotion itself is an art and not everyone is pro at it but can be learned and implemented with little patience and understanding. So let’s learn a few tested techniques to promote YouTube video.
1. Video Title Optimization:
It’s obvious that a viewer decides whether to see a video or not based on its title. Therefore, The title needs to be catchy and well researched on what words people are frequently searching for I.e. called keyword research.
Few tips to set a click-worthy title:
• Do proper keyword research.
Keyword, when used in the title gives huge chances to get recognized and delivered to the target audiences.
• Keep it short and on point.
Keeping it on point makes it catchy and viewers actually line up to read when it’s short.
• Always try to use the word “Video” in the title.
Whenever anyone searches for any kind to video the word is often used. When you use this word it increases the relevancy to get noticed. This for search engines as people use such terms there and less on YouTube. This helps you to promote YouTube videos too.
• Focus on the Title word count.
The word count should be limited. When you write too big titles it does show ellipse at the end and also YouTube itself adds its name after. So keeping it under 66 character count helps you give the complete concept of video through short title without ellipse.
• Learn from people’s work.
The best way is to learn from others' mistakes and success. What is working to get this and what not? When you start monitoring that you came up with the best titles.
2. Video Tags within 500 Characters:
Have you ever paid attention to your YouTube video tags? Do you put them randomly? If yes, it’s the biggest mistake. You need to understand the fact that tags on YouTube are different from that of blogs. The tags should be capable enough to drive organic traffic.
Tips to use tags to promote your YouTube video.
• Research and use frequently used unique tags in the category of videos.
• Always to use your keywords as a tag.
• Use variations of keywords as a tag as there is the possibility of resemblance.
• Take help of YouTube auto-suggest features.
3. Using A Good Thumbnail
Creating an effective thumbnail is important. Choose and craft a thumbnail image Which should work effectively on both mobile and desktop. If you have a verified YouTube account you can also use a feature called “Custom Thumbnail”. Always use the latest standards of YouTube thumbnail.
The Latest standards of YouTube thumbnail:
• Resolution: 1280×720.
• Size: less than 2 MB.
• Use innovation.
• Ratio 16:9 turns out to be the best.
4. For Branding Use Intro And Outro Video
It’s a simple technique used for video promotion. Where you create an intro of 3-5 second introducing your brand. This is known as branding, and at the end of the video, you make an outro which means message before ending. Outro can be a message asking to subscribe and like or you can showcase related videos of your page.
It’s a quite easy yet effective technique, you can add this thing by yourself or can hire a professional guide.
5. Promoting On Social Media
Promotion through social media is the most efficient way. If you are a video blogger then owning an Instagram profile promoting your YouTube is the best option. You can also socialize on other platforms talking and promoting your YouTube page like:
• At to certain level WhatsApp too
You can attract organic traffic from all these networks apart from YouTube. These platforms help you get public attention separately apart from your YouTube handles.
In Conclusion, collecting organic views is not as tough as you think. Just a little awareness of marketing skills. We can learn when we want, there’s no time or age. YouTube provides us with platforms to showcase our talents and skills. Furthermore, not just showcase but make money too, for making money you should be aware of the tricks to promote YouTube videos and gain real views. Hope the above tips and tricks help you..
